Whenever we talk about Facebook, beyond the social characteristics, it is the astronomical figures that take predominance in our discussion. In allusion to that, there are over a whopping 845 million users of Facebook, as of February of this year. But when it comes to business, it is not about the numerical quantity of users. Rather, it is about the impact of such huge numbers that can be used to qualitatively improve upon a commercial practice.
In relation to this, there have been many companies that have utilized the ‘allure’ of Facebook, to successfully accentuate their services and products. More importantly, it is good to see how some of them have adroitly managed to fuse their homepage with the social media. So, without further ado, let us briefly check out seven such marketing tactics for boosting your brand on the expansive realm of Facebook.
7 Proven Tactics for Boosting Your Brand on Facebook
1. Improved interaction with potential customers
Personalized interaction with customers is an age old marketing strategy that never seems to fail. The situation is more apt in case of Facebook pages, where you can deftly organize, categorize and give information about your services. But the key is to maintain that special level of communication with your ‘fans’, by keeping in touch with them with updates, and giving adequate feedback on their business related queries.
2. Special discounts
Discounts have proven to be the cornerstone of retail oriented businesses. Now, it’s high time for you to apply this smart tactic in the Facebook front. For example, as a restaurateur, you can mention (through Facebook) about special discounts on your menu items for a particular day of the week.
3. Fusing conventional advertising with Facebook
In a world, where our societal life is intrinsically related to internet based media, it is always smart to take advantage of this comprehensive nexus. So, whenever you are up for traditional advertising of your business, the well-known Facebook logo by the side can do wonders for marketing. In a way, it alludes to your presence and ‘personalized’ connection with your customers.
4. Multimedia effect
We all know the effects of YouTube. So, with Facebook giving the same option of video/audio embeds, there is no reason why you shouldn’t take full advantage of it. In fact, pictorial or visual descriptions have greater psychological impact on people than written descriptions.
5. Facebook based sales
In our second point, we talked about special discounts that can communicate through Facebook. But you can notch it up a level, by offering price slashes (for a limited time period) for only Facebook fans of your business. For example, you can offer discounts of up to 50 percent for first thousand fans (hypothetically).
6. Facebook based contests
Contests tend to always perk up the ambiance of businesses. So, you can definitely try to enhance the interest level of fans/customers, by organizing online contests related specifically to your brand.
7. Flash promotions
Since we are talking about sparking the interest of customers, Flash Promotions like ‘first 500 ear-phones free’ would certainly tickle the fancy of every clever consumer. In this case, the motion is set up for attracting even bigger number of customers after the initial draw. And if you are not convinced, just visit your local mall during Christmas time.
So, at the end of the day, it is all about improving your potential for profitable business. And what can be better than the celebrated Facebook ‘interface’, which allows you to maintain that special customer-company relationship.
About the Author:
Kate is a blogger and writer. She loves writing on topics related to wedding, health and luxury. Beside this she is fond of bags. She recently shared an article on Wedding tips. These days she is busy in writing an article on style and fashion trends.