If you are someone who manages a web property or owns a Facebook Fanpage, you are already aware of the improvements that Facebook is making to its News Feed to make it better for users.
If you are not aware read this : News Feed FYI: Click-baiting
In this change they have majorly focused on eliminating Click baiting techniques followed by pages on Facebook.
This involves sharing incomplete information in the post and urging the user to click through to a website in order to get the complete information.
Usually the user is unsatisfied by the outcome as it doesn’t deliver on the over hyped promises in the click bait post.
Am sure you have seen one of these floating around your Newsfeed. This is an example of a click bait post.
To make matters worse, some pages even share adware/malware infected links in these enticing posts.
Why Click Baiting?
Facebook’s Newsfeed algorithm had a flaw which was exploited by page owners. Facebook calculated the worthiness of a post by the amount of engagement it received from the user.
So users began posting click bait posts which increased user engagement in the form of Link clicks. This lead to Facebook’s algorithm promoting that post to even more users.
Facebook conducted a survey and found that 80% users preferred links with headlines that explained what the article was actually about. As a result, Facebook is making a change to their news feed algorithm.
How Facebook determines which post is a click bait?
One way is to look at how long people spend reading an article away from Facebook. If people click on an article and spend time reading it, it suggests they clicked through to something valuable. If they click through to a link and then come straight back to Facebook, it suggests that they didn’t find something that they wanted. With this update we will start taking into account whether people tend to spend time away from Facebook after clicking a link, or whether they tend to come straight back to News Feed when we rank stories with links in them.
Another factor we will use to try and show fewer of these types of stories is to look at the ratio of people clicking on the content compared to people discussing and sharing it with their friends. If a lot of people click on the link, but relatively few people click Like, or comment on the story when they return to Facebook, this also suggests that people didn’t click through to something that was valuable to them.
What’s the Facebook approved way to share links?
Facebook suggests that the right way to share links is how a normal user would share.
1. Paste the link in Status update box, wait for the link preview to appear and then write a description of what the link is about or let Facebook pull the description from the webpage.
2. Use the Share/Like buttons on Webpages (look below this article) to share links.
How to Improve Facebook Sharing on WordPress.
Now Facebook might not always pull the best description and preview image from the link you shared. If you are a blogger and are struggling with this problem, I suggest you start working on integrating Facebook Open Graph Tags to your webpages.
Install this plugin.
WordPress SEO by Yoast is a plugin that will help optimize your articles on WordPress. The plugin will add the necessary Open Graph tags to your articles so that Facebook recognizes the correct Title, Preview Image and Description.
Just install the plugin and go to the Social Tab, Check the box that says “Add Open Graph meta data“. Fill in the rest of the fields to get additional insight data (optional).
Crop your images to these dimensions.
If you want your images to appear correctly in the news feed then make sure you post them in the following dimensions.
Make your blog post featured images bigger than 500 x 300px. You can find a complete cheat sheet of various Facebook Image Sizes here : Facebook Image Size Cheat Sheet.
Are you a Facebook page owner? Share your page with us in the comments.
Please share this article by clicking the Like button below [The correct way to share links 😉 ].