It hasn’t been long since several major retailers like Gamestop, J.C. Penney, Nordstrom and Gap have closed their Facebook storefronts due to lack of success with Facebook Commerce (F-Commerce).
Facebook as an E-Commerce site is a hot and debatable topic but the result always settles down to the fact that Facebook is not an E-Commerce site. The reason is simple, Logout of your Facebook Account at this moment and visit the Homepage again and see the words inscribed in golden (well not so golden) “Facebook helps you connect and share with the people in your life”.
Facebook might not be the place for shopping or a marketplace for retailers but you sure can use it strategically to connect people.
A Better Model for Facebook Commerce.
A recent case study revealed that a site which is a blend of Social Networking and E-Commerce can convert into sales much better than an isolated social networking site. The best example of such a site can be Pinterest.
The main difference between Facebook and Pinterest in terms of E-Commerce is that Facebook provides platform to only retailers for promoting products but with Pinterest, Even users can easily promote products via Tags,Pins and Categories.
How You Can Improve Facebook Commerce?
Simple tweaks to sales pages can lead to better conversion in Affiliate Marketing, The same is the rule for F-Commerce. Providing users the power to promote products will result in better referral traffic and Referral traffics convert well!
There are several things that Facebook can learn from Pinterest, Features like Tag Button, Categories on Homepage, Ability to Categorize posts can all help in improving Facebook Commerce.
You can learn more about improving your Facebook Storefronts and Pinterest integrations in this awesome article on SoftwareAdvice by Michael Koploy. Read More : Adding a Pinterest-Twist to Fix Facebook Commerce.