There has been a lot of talk about Google updating their Search Engine Algorithm. It is all confusing to read about different facts from different search engine leaders. I am no search engine expert but I did read some articles about this update, mainly because this is a drastic change in the Google Search Engine.
The last time Google had drastically rewritten its algorithm was in 2001. Other important update was in 2010 with the Caffeine/Freshness update. A major change in algorithm after over 10 years means it must be very important.
This won’t be a long article, Just two questions. I will just summarize what I learned from a few articles I read.
Q1. What does this algorithm update stress on?
Ans. Conversational Search.
Conversational search will take your day to day conversation lines and build intelligent search terms from it. Following which you will be delivered with a ‘tailored‘ set of search results. See how I stressed on the word ‘tailored’?
You must be thinking whats new in this, Google has already been doing this for quite some time. But the major difference here is, Till now Google had been replying with tailored results by fetching results from its Knowledge Graph. Now it has applied this technique to the billions of pages in its index.
Q2. I don’t understand Conversational Search, Gimme an example!
Ans. Here is the example you requested for.
As you can see from the image above, Google understands pieces of conversation and links them intelligently to different search terms and builds a query. Then looks up with Knowledge Graph or the complete web to return relevant search results.
If you want to learn more in detail, Then read the following two articles.
- FAQ : All About The New Google “Hummingbird” Algorithm.
- Hummingbird Google Search Algorithm – The Opposite of Long-Tail Search.
These articles provide the best info about this Google update.
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